Transforming a brand for a global future

TYM is a leading manufacturer of premium compact and utility tractors in South Korea with operations in North America and distribution channels in South America, Europe, Asia and Oceania. To launch its reputation as a global player and widen its customer base, TYM partnered with us for a complete overhaul of its brand and digital platforms.

Communicating the “Form, Function, and Value” brand platform to TYM audiences, we crafted the tagline “Designed for your world.” This tagline led the charge for the rest of the TYM program, from external and internal messaging to a series-based product architecture that was intuitive to customers. The bold new logo and robust design system carried the TYM brand across applications and touchpoints.